How to overcome Google's filter for new websites

It’s easier to get high rankings on Google with older websites than it is with new websites. Why is this so and what can you do to get high rankings on Google if you have a brand new website?

Why is it easier to get high rankings with older websites?

Brand new domain names are often used by spammers to make a quick buck. These spammers buy hundreds of domains, fill them with automatically created scraper content and hope to make some money with the ads that appear on these sites.

In addition, some webmasters use new domains to test new search engine spamming techniques.

As it is difficult for Google to find out whether a new domain can be trusted or not, Google invented a set of filters that downranks new websites until Google thinks that they can be trusted.

What can you do to overcome Google’s filters for new websites?

It’s very difficult to get high rankings before Google trusts your website. For that reason, do things that make your website trustworthy:

1. Start with the right keywords

It’s not possible to get a top 10 ranking for highly competitive general search term such as “cars” for a new website. However, it is possible to get high rankings for terms such as “used car dealer atlanta”.

It’s not just easier to get high rankings for more specific search terms, these terms are also much more likely to convert to sales. Take some time to find the right keywords for your site.

2. Get links to your website

It is not possible to get high rankings on Google without good incoming links. Try to get as many links from related websites as possible. If the right websites link to your site then Google will trust your website more quickly.

3. Optimize your web pages

While more links to your website greatly increase your chance of getting high search engine rankings, you must also tell search engines for which search terms you want to have high rankings. Optimize the content of your web pages to make sure that Google lists your website for the right search terms.

Search engines should be able to parse the content of your web pages easily. Consider this when creating a new website from scratch.

4. Wait

A website that has been online for several years is much less likely to game Google’s ranking algorithms than newer sites. For that reason, your Google rankings will also increase just by waiting (given that you followed the steps 1 to 3).

If you do it correctly, getting high search engine rankings for brand new websites is possible. It’s important that you do the right things in the right order.

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