If you’re thinking about developing a Leaflet or Flyer 
to advertise your service then there are a number of things you may want to consider during the planning process to ensure that your Flyer really works and conveys the right impression.
Picking a format for Flyer Printing
You’ll likely be considering the way your Leaflet/Flyer should be formatted. Most business who market with Leaflet or Flyers will set them out as a standard format. It has worked and is proven as a thoroughly tested method so there is no reason to need to utilise an alternative format. It’s always better to stick to what works and follow within the same suit.
This takes the hard work out of designing your own format too, and as they say if this isn’t broke, don’t fix it!
A typical format is the threefold leaflet, thats because its easy to read too and doesn’t look over-complicated so
people are more prone to need to pick it up. A different consideration is always that most printing specialists will have already an inbuilt template to use and won’t want to charge more for developing a new one, so a three-fold leaflet could end up costing you less.
Selecting the font for Flyer Printing
Colour Leaflets usually go hunting better and acquire more attentions, quite simply because they look more desirable and attract the eye. Make sure you design in colour and prevent black and white if you’re to obtain all the attention as possible. Remember that people may have a range of leaflets through their door. They aren’t more likely to sift through these to find the ones that have been printed cheaply and in black and white.
Choosing imagery for Flyers
Make sure that your leaflet was created with quality imagery that will gain attention. Avoid pre-installed images that you could simply select through clip art or through internet search engines. Choose ones that could come in high resolution that your readers won’t be already used to seeing. You might want to take your own photographs and send them to a printer, or you may wish to spend a little extra and employ a photographer that has the experience required to make a great image. The better the image looks the more of an impression you will make so consider this extra expense as it can make a lots of difference to your audience.
Choosing language
Don’t be worried to utilize bombastic language and calls to action. Choose a font that will draw attention to the text you utilize too. Highlight words like ‘free’, ‘discount’, or ‘sale’ and use punctuation like exclamation marks. Power language is familiar and that we associate it with commands and actions so the reader is more likely to act on your message and make a move using the information you have given them. You may need to think about a catchphrase, slogan or tagline that you can use through the entire text that the reader will remember.
Printing material
Make sure that your leaflet is made in a durable and hardwearing material that won’t rip or tear. Your leaflet may
linger in the letter box for a while and also you want to make sure it is still of good quality when your reader comes to it. Check the quality of your printing company’s printing material beforehand.
Saving cash on the printing costs
Spend less by bulk-buying your leaflet. Order what you think you may want in the coming year. You won’t waste them as there are always more and more people you possibly can post them also and you may usually get a discount from the printers a lot more you order. You might also be capable of getting a discount on your next order in the event you order a certain amount on your first purchase. Building up a great relationship along with your supplier will assist you to cut costs eventually. Your printing prices are likely to end up the priciest part of your project so saving money in this area will obviously prove beneficial over the longer term.
