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Nikkori is the local pear brand developed in Tochigi prefecture. The brand “Nikkori” is named after “Nikko”, the nationally famous sightseeing destination in Tochigi prefecture, and the Chinese character “?” which is pronounced as “Ri” in Chinese. We also wanted both those who produce and eat “Nikkori” to have a big smile (“nikkori” in Japanese).

Credit Matrix Farm