Possible Scope of Internet Marketing compared to network Marketing.
Internet marketing and networking market have a lot in common. Internet marketing can be a general name for all the businesses done online and is one gaining popularity with fast pace. No business is static, new trends are always cropping up aimed at improving business, and only those who embrace and take advantage of them will improve their businesses. Nowadays internet marketing is “Leading the Trends”. The hot strategies and tactics of online marketing are changing all the time and we monitor what’s working for a client and the industry at large.
Internet marketing is a relatively new phenomenon. When the internet first started and more of the public began to access it, companies began to realize that they could utilize the internet to provide information to potential customers. As the internet started to develop, more and more companies realized that they had a global audience at their disposal. Websites became more complex. They contained pictures of products and graphics intended to keep the customer interested.
Internet marketing, also referred to as online marketing or E-marketing, is the marketing of products or services over the Internet. . Internet marketing methods include search engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive advertising, online reputation management and also Social Media Marketing Methods such as blog marketing, and viral marketing. Internet marketing, in the recent years, is growing faster than other types of business. Since exposure, response and overall efficiency of Internet media is easier to track than traditional business, through the use of web analytics for instance, Internet marketing can offer a greater sense of accountability for any business man. Increasingly the marketers and their clients are becoming aware of the need to measure the collaborative effects of marketing.
Internet marketing has had a large impact on several industries including entertainment, banking, and trading, as well as the advertising industry. As Advertisers increase and shift more of their budgets online, it is now overtaking any other media now available. In entertainment industry nowadays everything is coming very cheap and almost free as when many consumers have begun buying and downloading files directly from internet markets without any media men in between. More and more banks are offering the ability to perform banking tasks online. Online banking is believed to appeal to customers because it is more convenient than visiting bank branches. Currently, major banking activities are done online, and this trend move with a high growth rate. The increasing speed of Internet connections is the main reason for the fast growth. Of those individuals who use the Internet, it is estimated that more than half now perform banking activities over the Internet.
Internet marketing in auctions also gained popularity. Unique items that could previously be found at traditional markets are being sold online instead. Such online system had also affected the prices in the industry. Buyers and sellers often look at prices on the website before going to shop online and this brings a competition and in turn lower price quotes.
Today the number of Internet surfers continue to rise and interest in the Internet as a mass-media vehicle increased. The Internet became increasingly popular in the late 1990s, and the viability of the Internet as a marketing medium emerged as more than mere speculation. Millions of surfers log to the Web each day, and many businesses were determined to reach this new audience. Web sites emerged for companies in nearly every industry, ranging from household cleaning products and cosmetics to electronics and automobiles .
Many traditional firms began incorporating the Internet into their existing marketing plans.
Even technology industry giants like IBM Corp. and Microsoft Corp. began dumping millions of dollars into Internet marketing efforts