How to Exploit Technology to Nurture your new Business Venture


Growth and development are the key principles of any new Business Endeavor.
Young, growing Businesses are exploiting the rapid development of technology in order to grow faster. Harnessing social media, utilizing the benefits of cloud servers and faster than ever internet connections, and using innovative software to ensure that your business development can be tracked and monitored effectively are just some of the ways in which today’s bright new companies are keeping ahead of the game.

Aside from the many financial benefits, one of the chief advantages of exploiting technology the right way is that it keeps your business fresh and unique. Choosing an appropriate strategy to leverage technology at your disposal is just what you need to make your company a memorable and appealing option for your customers.

Here are just a few of the ways in which you can use technology to keep your company moving in the right direction.

Every Cloud Has a Silver Lining
Using cloud technology to store data and manage your business has been one of the most revolutionary concepts in technology over the last few years. The cloud network has replaced personal computers and local servers as the place to store and keep track of information, as well as the place to conduct a multitude of business and personal transactions. The last time you paid a bill online you were using a cloud server – in fact, to read this very article you are also using one.

The most attractive plus to a cloud server is that you can be anywhere in the world to access the information you need to work, many in the cloud computing world call it knowledge sharing. It also makes it much easier to work remotely with someone else, it is much less labour-intensive and a much more efficient use of time and effort. If someone calls in sick, their work can be continued by someone else because it is easily accessible and not hidden on a local server or in a private document. If managed correctly, using cloud servers to backup data also minimizes the risk of data loss. This all depends of course on the strategy your company has put in place to reduce the likelihood this happening. It is important that your company chooses the most appropriate service for your needs, as well as ensuring that access to your cloud is protected and monitored.

Make the Most of Social Media
Around a quarter of the world’s population – over two billion people – are active social media users in 2016, with the figure expected to grow to around 2.5 billion by the year 2018. It goes without saying that this is one of the most important tools to use to target customers.

Your starting point will be to build an attractive social media profile for your business across a range of platforms. When the clients start arriving, you will then need to begin exploiting these platforms to launch an effective marketing strategy. Using these platforms you can:


  • Advertise your product
  • Analyze your customers’ online activity in order to tailor offers for their requirements
  • Make connections with other companies
  • Provide innovative interactive content with which to grab your clients’ attention
  • Offer online purchasing options
  • Allow clients and online viewers to provide feedback so you can evaluate your strengths and weaknesses.

One important consideration to bear in mind is that many users will be using phones and tablets to access your social media platforms. It is crucial that your website is easy to access and is capable of holding your potential clients’ attention.

Maximize Wifi Potential

Many businesses are offering wifi connection to clients in today’s marketplace, as everybody likes to be connected all the time no matter where they are. Providing free wifi connection to clients can open doors and create new possibilities for your growing business.

By offering free wifi connections to your customers, it makes it easier to track their online habits and build new ways of promoting the products and services your company provides. Of course, raising client satisfaction also often translates into attracting new clients, and, consequently, profit growth.

Keeping Tabs on Your Business Development

Nowadays, there are hordes of different software products that can help you track your progress and identify areas of strength and weakness in your business model. It’s never been easier to analyze the trajectory of your business and decide what ideas to trash and which ones to persist with. These software tools can keep your business on its toes and help you to design better solutions for when things go wrong.

There can be no doubt that technology is gold just waiting to be mined – and for small businesses just starting up with modest budgets, it might just be the most important asset out there.

Author Bio
Harold Aguirre is a freelance writer with an interest in technology and how it is being used to connect the world, better the way we do business, and improve our everyday lives. Harold is also a technician and blogger with a small IT Support Company in New Jersey.

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