| Q. |
What
Is Broadband? |
| A. |
Broadband is a generic term used to describe
a range of technologies that allow users to access
the internet at much higher speeds than through
conventional dial-up connections.
Just as motorways allow more traffic to travel
from place to place more quickly than on a single-track
road, broadband allows information to be received
and sent at speeds of ten or more times faster
than over an ordinary phone line and modem. However,
as well as giving higher speeds, they also provide
'always-on' connectivity to the internet, meaning
that the Web is always immediately available once
your computer is switched on. As a result, you
are charged at a flat rate, through a one-off
fee or rental rate, rather than for the time you
spend online.
Another upshot of broadband is that both businesses
and consumers can access new 'bandwidth-hungry'
services that are unsuitable for standard internet
connections. For businesses, these include live
video and audio conferencing over the Web and
faster downloading of large files. For consumers,
broadband enables, for example, online gaming
and access to CD-quality music, TV programmes
and films on demand.
|
| Q. |
Why
Does my Business Need Broadband? |
| A. |
Broadband's major benefit to businesses is increased
productivity. If your work involves sending and
receiving information via the Web, broadband will
help you and your employees communicate more effectively,
and reduce the time and money spent performing
research and transferring large and complex files.
Key advantages include lower-cost communication
with employees, clients, customers, suppliers,
shareholders and investors, and the ability to
set up video and audio conferences on computers
to replace face-to-face meetings where necessary
and cut travel costs. You can fax, surf the web,
take telephone calls - all at the same time; all
using the same connection - leading to savings
on multiple line rentals using traditional connections.
Different users can also share, review and change
documents online without having to go through
lengthy approval processes. Virtual private networks
(VPNs) can also be set up to connect firms' separate
offices and remote workers, and IT systems and
functions can be outsourced to specialist companies.
|
| Q. |
How
Much Does Broadband Cost? |
| A. |
Unsurprisingly, the price of broadband depends
on the size of your business, and varies widely
between different ISPs and the products they offer.
As a result, it is a good idea to research the
pricing of different packages and ISPs as widely
as possible before making a decision. As well
as taking into account monthly fees, installation
and set up costs, it will help to consider what
your own requirements are, and whether you need
to pay for features, such as the ability to set
up your own website, that you don't need.
Many magazines and websites can help you to make
an informed decision, but for general guidance,
the most basic cable and ADSL products, designed
for use by one person or computer, start at around
€15-20 per month, but can rise to over €1000
per year for packages for multiple users. Some
companies offer installation for free but their
entry-level charges average out at about €50.
Satellite services are more expensive, with initial
charges stretching up to around €1,000, and
can cost between £70 and £100 per month, while
broadband wireless packages cost upwards of €
40 per month and € 150 to install (see What
are the different broadband systems available?).
|
| Q. |
How
Long Does it Take to Install? |
| A. |
To help installation, ISPs are increasingly offering
'broadband in a box' packages where you, rather
than a BT engineer, can buy the necessary equipment
on the high street and install the service yourself.
However, even with self-installation, you will
typically have to wait ten working days or more
for your broadband service to be activated.
|
| Q. |
What
Are the Different Broadband Systems Available? |
| A. |
One of the most prevalent types of broadband
is ADSL (Asymmetric Digital Subscriber Line).
This technology allows the existing copper lines
that run between houses or businesses and their
local telephone exchange to carry information
more efficiently. However, you must be within
around 5.5km of the exchange and the exchange
itself must have had equipment installed to allow
it to handle ADSL traffic - see Can I get broadband?
ADSL provides higher speeds for information coming
into your business (downstream) than for information
being sent out (upstream), to accommodate the
fact that people generally download more than
they upload. Downstream, ADSL can carry information
at up to 40 times faster than the 56kbps offered
by a standard dial-up connection. Other forms
of DSL are also being introduced or are expected
to be launched in the future which will allow
greater speeds both ways.
Another popular method of accessing broadband
is through cable modems, devices that can give
you a high-speed connection as long as you are
in an area in which a cable network is available.
At present, cable connections can carry information
at between 10 and 200 times faster than a standard
dial-up modem.
Additionally, alternative broadband technologies
have had some success in regions where cable and
ADSL are not as yet available. Satellite technology
is being used to connect businesses in more remote
areas such as the west of Ireland, but is more
expensive. Although better suited to providing
one-way communication, such as television broadcasting,
satellite packages are currently available providing
speeds of up to 4Mbps into businesses and 256kbps
out.
Broadband access can also be provided through
wireless technology, where an antenna is placed
on the wall of the user's building and signals
sent between that and the ISP. Speeds available
can reach 512 kbps downstream and 256kbps upstream.
ISDN (Integrated Services Digital Network) is
another system that's been around for much longer
than ADSL, but is significantly slower at 128kbps.
|
| Q. |
Can
I Get Broadband? |
| A. |
Your potential choice of broadband supplier depends
mainly on where you are situated. Cable and ADSL
networks are in the process of being installed
across the country and are still unavailable in
many rural areas.
On a local level, you can receive normal ADSL
if you are situated within 3.5km of an 'enabled'
local exchange, or ADSL at slower speeds if you
are within a 5.5km radius. However, if this is
not the case, if your local exchange has not had
equipment installed to run ADSL traffic, or in
other rare cases, you will have to look to other
technologies. Alternatives include fixed wireless
and satellite-based systems - see What are the
different broadband systems available?
|
| Q. |
How
Reliable and Secure Are Broadband Connections? |
| A. |
The reliability of your service depends on several
factors including the technology you are using,
the number of people using it, the distance from
your local exchange and the service of the company
you choose - highlighting the need to 'shop around'
and research widely before choosing your ISP.
Reliability issues to bear in mind include the
fact that some technologies are faster than others
and slower services, such as those offering 128kbps,
will be less suitable for demanding applications
such as videoconferencing. Another factor known
as the 'contention ratio' - effectively the amount
of people able to use a connection simultaneously
- can also impact on the speeds available at busy
times.
Cheaper packages will ordinarily have higher
contention ratios, allowing a greater number of
people to use a connection at the same time and
generally resulting in a slower service. With
many systems such as ADSL, the strength of signals
also decreases with distance, so if you are far
from your local exchange, delays can result between
information being sent and received.
Although it shouldn't dissuade you from signing
up, the 'always-on' nature of broadband networks
makes them more vulnerable to attack from hackers,
so it is always advisable to take security precautions
and take on appropriate data encryption and virus
and firewall protection.
Additionally, before making a decision on which
provider and system to go with, it will help to
ask ISPs whether they provide technical support
and at what cost, what quality of service levels
they will guarantee and whether they provide optional
security features.
|
| Q. |
How
Will Broadband Impact on my Existing Systems? |
| A. |
This depends on the complexity and size of your
current systems, but is certainly an issue worth
discussing with your ISP before you sign up.
|
| Q. |
Are
There Restrictions on the Use of Broadband? |
| A. |
Although many broadband packages are advertised
as unmetered, it is always worth checking the
terms and conditions of the ISPs you are considering
to see if there are limits on the time you can
spend online.
|
| Q. |
Can
I Keep my Current Internet Service Provider (ISP)? |
| A. |
In the main, yes, as long as the ISP offers broadband
and the type of broadband it offers is available
in your area.
|
| Q. |
Can
I Keep my Current Email Address? |
| A. |
This depends on whether you keep your current
ISP or the company from which you source your
e-mail services.
|
| Q. |
Can
Mixed Services, Such as Telephone and Fax, Still
Be Accommodated? |
| A. |
If you decide that you don't want to pay your
phone, broadband and fax bills separately, many
ISPs offer 'all-in-one' communications packages
encompassing all three.
|
| Q. |
How
Many People Use Broadband? |
| A. |
More and more businesses and home users are signing
up to broadband every day, with 50% growth in
connections claimed so far this year. Over 1m
businesses and home users are expected to have
signed up to broadband by summer 2003.
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